在概念，艺术性和生产价值方面，男装广告画页落后于女性的日子已经一去不复返了。 2020 年秋季带来了许多变化和挑战，但同时也为创意者提供了更多的时间来发展他们的作品。因此，我们已经看到许多时装品牌将其男装通讯的完整性提高到我们最习惯于寻找最佳女性广告系列的水平。
这个季节的男装广告给男性气质的描绘带来了新的，迫切的紧迫感。我们许多喜欢的竞选广告活动都与未来有关，利用男性角色来体现积极的领导作用和重男轻女的危险。 品牌 DAILY PAPER 发起了一场安稳美丽的广告，以庆祝黑人父亲，将他们提升为下一代的领导人和保护者。 而 Louis Vuitton 利用想象力和云层的视觉隐喻发送了类似的令人振奋的信息。另一方面， Raf Simons 探索科幻精神，创作出精美但不祥的影像集，警告气候灾难。
这是剪裁和剪裁活动的绝佳季节，尤其是对于 BOSS 和 Gucci。 BOSS 用光亮，简单的黑白图像传达设计的多方面力量， Gucci 招募了意想不到的三人经典组合，以热烈庆祝折衷主义。 Dior Men 的 Kim Jones 做出了令人难以置信的系列，将经典男士的剪裁代码与朋克风格和戏剧性相结合，从而获得了从有毒二元限制中释放出来的阳刚之气的美丽视野。
以下是由 The Impression’s 首席印象派作家 Kenneth Richard 评选的
“ 印象派 2020 秋季十大男性时尚广告系列 ”。
BOSS
Boss Chief Brand Officer – Ingo Wilts
Agency – Baron & Baron
Creative Director – Fabien Baron
Director – Fabien Baron
Photographer – David Sims
Models – Achenrin Madit，Malick Bodian，Benno Bulang，Sora Choi，Romaine Dixon，
Meng Yuqi，Leon Dame，Veronika Kunz，Bente Oort & Maartje Verhoef
Stylist – Ludivine Poiblanc
Hair – Paul Hanlon
Makeup – Lucia Pieroni
Casting Director – Piergiorgio Del Moro
CELINE
Celine Creative Director – Hedi Slimane
Photographer – Hedi Slimane
Model – Dylan Delval
DAILY PAPER
Daily Paper Co-Founders – Hussein Suleiman，Jefferson Osei，and Abderrahmane Trabsini
Photographer – Florian Joahn
Fathers – Kida Kudz，Mark Maciver，and Grooveguruu
Team – Rodrigo Inada and Rhys Gray
DIOR
Dior Men’s Artistic Director | Kim Jones
Creative Director – Ronnie Cooke-Newhouse
Photographer – Steven Meisel
Director – Benn Northover
Models – Jecardi Sykes, Lucas El Bali，Ludwig Wilsdorff，Malick Bodian，Otto Nahmmacher，
Patrick Waldron & Thatcher Thornton
Stylist – Melanie Ward
Hair – Guido Palau
Makeup – Pat McGrath
Set Designer – Mary Howard
Casting Director – Shelley Durkan
GUCCI
Gucci Creative Director – Alessandro Michele
Art Director – Christopher Simmonds
Photographer/Director – Harmony Korine
Talent – A$AP Rocky， Iggy Pop; Tyler，The Creator
Hair – Paul Hanlon
Makeup – Thomas De Kluyver
Video Music – “Supernature”
Performed by Cerrone，Written By : Marc Cerrone， Lili Marlene Premilovich，Alain Wisniak，Published By : Kobalt Songs Music Publishing，Because Editions /Concord Music，Publishing Courtesy of Malligator Préférence under license from Because Music
LOUIS VUITTON
Louis Vuitton Men’s Artistic Director – Virgil Abloh
Photographer/Director – Tim Walker
Talent – Michael Ward，Ottawa Kwami
Stylist – Christine Centenera
Hair – Cyndia Harvey
Makeup – Lucy Bridge
Set Designer – Shona Heath
RAF SIMONS
Raf Simons Creative Director – Raf Simons
Photographer – Willy Vanderperre
Models – Luca Lemaire，David Musefano & Lennert De Lathauwer
Stylist – Olivier Rizzo
Hair – Louis Ghewy
Makeup – Peter Philips
Manicurist – Eva de Keersmaeker
Casting Director – Ashley Brokaw
Production – Mindbox
Post-Production – Stéphane Virlogeux
VALENTINO
Valentino Creative Director – Pierpaolo Piccioli
Director – YH Fong
Models – Callum Heslop，Jeremiah Berko Fourdjour & Jethro Sapon
ZARA
Agency – Baron & Baron
Creative Director/Film Director – Fabien Baron
Photographer – Craig McDean
Cinematography – Benoit Delhomme
Model – Henry Kitcher，Jonas Glöer，Jun Young Hwang，Ty Ogunkoya & Lucas El Bali
Stylist – Karl Templer
Hair – Eugene Souleiman
Makeup – Diane Kendal
Production – North Six
Casting Director – Ashley Brokaw
